Looking at the Winterhawks Heading into 2021-22: A new logo and uniforms, Plus plenty of Other Changes
Change is inevitable and, oftentimes, beneficial to a sports franchise.
After 45 years, it was time for the Winterhawks to freshen up their logo and, in corporate speak, create a new “brand identity.”
Political correctness provided a push for Portland’s major junior hockey club to move away from its Native American-based logo — borrowed from the NHL Chicago Blackhawks when it moved to the City of Roses in 1976 — to an approach based on the “hawk” part of the team’s nickname.
No fans allowed, but Hawks will soon return to ice for shortened campaign
Plenty is happening on the hockey scene this week — finally.
The NHL began its 56-game regular-season schedule Wednesday night, a welcome addition to the television sports calendar that features the NFL playoffs, the NBA and college basketball these days.