With Gus driving the bus, Hawks have moved into playoff position
Saturday was anything but a red-letter day for the Winterhawks, who looked drained of energy in a 6-3 Western Hockey League loss to the Wenatchee Wild before a crowd of 6,323 at Memorial Coliseum.
For Winterhawks’ Johnston and Gustafson, ‘It is going to be a change’
It has been a long time since Mike Johnston hasn’t made at least a good part of his living in the coaching box.
Looking at the Winterhawks Heading into 2021-22: A new logo and uniforms, Plus plenty of Other Changes
Change is inevitable and, oftentimes, beneficial to a sports franchise.
After 45 years, it was time for the Winterhawks to freshen up their logo and, in corporate speak, create a new “brand identity.”
Political correctness provided a push for Portland’s major junior hockey club to move away from its Native American-based logo — borrowed from the NHL Chicago Blackhawks when it moved to the City of Roses in 1976 — to an approach based on the “hawk” part of the team’s nickname.